In the last 48 hours Metro-Goldwyn-Mayer announced that they had secured deals with their two parters Sony Pictures Entertainment and Twentieth Century Fox Home Entertainment. Sony will co-finance and theatrically market and distribute Bond 23. Fox keeps its hands on the back catalogue of DVDs, and MGM’s coveted archive.
“Twentieth Century Fox is a valued partner that has taken great care of the MGM library for many years with the highest degree of integrity,” said Gary Barber and Roger Birnbaum, Co-Chairmen and Chief Executive Officers of MGM.
Sony will be staying on and distributing Bond 23 and Bond 24 – having had extensive experience and success with Quantum of Solace and Casino Royale.
The announcement of the agreement to distribute Bond 23 adds another high-profile title to Sony’s 2012 slate, which also includes Men in Black 3 and The Amazing Spider-Man, as well as I Hate You, Dad, starring Adam Sandler, Here Comes the Boom, starring Kevin James, 21 Jump Street, Resident Evil 5 and Total Recall.
The announcement comes as no surprise to those following the events of MGM’s bankruptcy and refinancing. Fox and Paramount, who were the only other contenders dropped out of the bid for Bond in February.
Fans are rightly excited by the news as Sony has a good reputation for well-marketed films with high levels of fan interaction.